TIMELESS

Good design grows
better with age

Natural fibres, organic colors, craft techniques and heritage styles drive this denim direction, offering simplicity with soul.

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Rough-Refined-Blends

Rough Refined Blends

Create a refined but homespun aesthetic for denim through the inclusion of noble natural fibers such as hemp and linen.

Floral Traces

Explore a softer, more natural approach to summer florals, with imprints 、 laser application and barely there patterns .

Floral-Traces+

Craftwrok

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The crafting movement has increased appetite for all things artisanal. Look to handcrafted appliqués and embroidery to create a story that is rich with nostalgic sentiment.

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Patched & Repaired

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Laser laundry technology and photoreal vintage techniques combine with hand-work for elevated authentic vintage character.

TRANSFORM

Digital patterns, water-saving techniques, and protective proofs feature in trend, exploring how nature and industry are working hand in hand for our products to remain sustainable

TIMELESS

Natural fibres, organic colors, craft techniques and heritage styles drive this denim direction, offering simplicity with soul.

MODERN TECH

Denim evolves with sports-inspired fabric innovations, eco-friendly acid-wash, and printed designs in active brights, updating retro-sporty look to a casual fashion.