MODERN TECH
The space between the
real and the virtual
Denim evolves with sports-inspired fabric innovations, eco-friendly acid-wash, and printed designs in active brights, updating retro-sporty look to a casual fashion.
Tech Utility
A sports-inspired attitude adds newness to lightweight denim and casualwear fabrics for S/S 21.
A coated fabric reverse will add a performance element to designs, while maintaining the denim character on the surface of finished items.
Crosshatch Character
Crosshatch and refined horizontal slubs will move on 1990s-inspired stonewash. Take an eco approach with waterless laundered vintage look via laser technology, creating a mottled, washed-down style with an urban appeal.
Eco Acid Wash
Acid-wash effects will continue to be updated through more sustainable means.
Destruction
Update the silhouette with localised destruction at the knee, with raw threads and fraying emphasising the look. Barely there stonewash blues have a 1980s appeal.
TRANSFORM
Digital patterns, water-saving techniques, and protective proofs feature in trend, exploring how nature and industry are working hand in hand for our products to remain sustainable
TIMELESS
Natural fibres, organic colors, craft techniques and heritage styles drive this denim direction, offering simplicity with soul.
MODERN TECH
Denim evolves with sports-inspired fabric innovations, eco-friendly acid-wash, and printed designs in active brights, updating retro-sporty look to a casual fashion.
